Disruption by software at Decoded Fashion in London

The first european edition of Decoded Fashion is highlighting how tech startups are revolutionizing the industry of fashion - Tech Crunch

American Express ready for fashion e-commerce

Source: jaymug.com via alex on Pinterest

American Express created a partnership with The Fancy, Harper’s Bazaar and Lucky Magazine to launch e-commerce platforms to integrate shopping and social media - FashInvest

Google Glass at the New York Fashion Week

For the first time Google Glass appeared on a runway. At New York Fashion Week Sunday afternoon a model weared the Glass to capture video and images during the runway at Diane von Furstenberg’s Spring/Summer 2013 collection - Mashable

Digital print boom and the Photoshop created fashion

Mary Katrantzou is one of the most interesting fashion designers using tools and techniques of digital printing to create her clothes - WorldCrunch

Source: vogue.com via Jessica on Pinterest

Nivea creates a centre of excellence for Digital marketing

Nivea built a centre in the marketing division to create digital strategies for the brand, like the all-new Nivea Soft campaign - Marketing

Social media comparison between young and old fashion brands

Who’s using social media and how? Luxury Daily makes an analysis on diverse luxury brands - Luxury Daily

Social gamification could be the future of fashion

Big brands are adopting the paradigms of gamification for shaping new frontiers in fashion - WWD

The Fancy could be the Pinterest competitor

The Fancy provide a new shopping experience allowing users to purchase brands products directly from the website of its mobile app - FashInvest

Burberry’s new campaign goes digital

The new interactive campaign by Burberry allows people to buy collections directly from online stores - Brand Republic

A new wave of wearable technologies is coming

Spray-on clothing, video camera sunglasses and smart watches are some of the new devices in which fashion brands are experimenting new products to launch- The Sydney Morning Herald