Augmented Reality fashion show for Vodafone
Vodafone sponsored a contest in which the winning fashion designers presented their works via augmented reality - ARWorks Worldwide
Zegna adopts augmented reality app for Facebook

Ermenegildo Zegna integrates the augmented reality app Aurasma into its Facebook page so that users can watch video of the contemporary art installation at MAXXI Museum in Rome - Luxury Daily
3D drawing experience for fashion design
Interview with Jean Paul Cauvin about FashionLab, a new project by french designer Julien Fournié and Dassault Système, which allows fashion designers to create virtual prototypes of garments in 3D - Fast Company
Net-A-Porter and Karl Lagerfeld team up for digital collection
The London-based web retailer and the german designer create a partnership to launch a new collection using digital solutions as augmented reality, the desktop-based application Karlified and the social game Find Karl - Econsultancy
Virtual dressing room with Kinect and augmented reality at CES 2012
A new immersive solution for dressing room has been showed at CES 2012 - Los Angeles Times