Augmented Reality fashion show for Vodafone

Vodafone sponsored a contest in which the winning fashion designers presented their works via augmented reality - ARWorks Worldwide

Zegna adopts augmented reality app for Facebook

Ermenegildo Zegna integrates the augmented reality app Aurasma into its Facebook page so that users can watch video of the contemporary art installation at MAXXI Museum in Rome - Luxury Daily

3D drawing experience for fashion design

Interview with Jean Paul Cauvin about FashionLab, a new project by french designer Julien Fournié and Dassault Système, which allows fashion designers to create virtual prototypes of garments in 3D - Fast Company

Net-A-Porter and Karl Lagerfeld team up for digital collection

The London-based web retailer and the german designer create a partnership to launch a new collection using digital solutions as augmented reality, the desktop-based application Karlified and the social game Find Karl - Econsultancy

Virtual dressing room with Kinect and augmented reality at CES 2012

A new immersive solution for dressing room has been showed at CES 2012 - Los Angeles Times