Nivea creates a centre of excellence for Digital marketing

Nivea built a centre in the marketing division to create digital strategies for the brand, like the all-new Nivea Soft campaign - Marketing

Social media comparison between young and old fashion brands

Who’s using social media and how? Luxury Daily makes an analysis on diverse luxury brands - Luxury Daily

Social gamification could be the future of fashion

Big brands are adopting the paradigms of gamification for shaping new frontiers in fashion - WWD

Real-time Facebook likes on clothes in fashion retail

Clicks of users on the Facebook page of Brazilian fashion retailer C&A are displayed on the clothes racks of the shops - The Verge

Burberry strategy for social media in 5 years

Burberry CEO Angela Ahrendts presents brand’s digital strategy for the next 5 years- BrandChannel

Luxury brands success in social media

Tiffany, Burberry and Rue La La are some of the brands which are using social media in the field of luxury - The Next Web

GUESS uses Pinterest to create a new campaign

GUESS launched the Color Me Inspired contest only for Pinterest users - PSFK

Is Pinterest the evolution of fashion blogging?

Luxury beachwear firm Calypso St. Barth created a partnership with Pinterest superstar Christine Martinez to create live boards for the brand - Fashionista

Some tips by DKNY and Bergdorf Goodman on the weight of Social Media

Social Media Mess

Interesting interview to Aliza Licht (Donna Karan) and Cannon Hodge (Bergdorf Goodman) about strategies for managing the presence on social media - Fashion’s Collective

5 Facebook timelines for fashion brands to follow

Signature9 publishes an interesting list of new Facebook pages created by fashion brands via the new timeline feature - Signature 9