Nivea creates a centre of excellence for Digital marketing
Nivea built a centre in the marketing division to create digital strategies for the brand, like the all-new Nivea Soft campaign - Marketing
Source: ext11.nivea.co.uk via NIVEA UK on Pinterest
Social media comparison between young and old fashion brands
Who’s using social media and how? Luxury Daily makes an analysis on diverse luxury brands - Luxury Daily
Social gamification could be the future of fashion
Big brands are adopting the paradigms of gamification for shaping new frontiers in fashion - WWD
Source: frenchfrosting.blogspot.com via Natalie on Pinterest
Real-time Facebook likes on clothes in fashion retail
Clicks of users on the Facebook page of Brazilian fashion retailer C&A are displayed on the clothes racks of the shops - The Verge
Burberry strategy for social media in 5 years
Burberry CEO Angela Ahrendts presents brand’s digital strategy for the next 5 years- BrandChannel
Luxury brands success in social media
Tiffany, Burberry and Rue La La are some of the brands which are using social media in the field of luxury - The Next Web
GUESS uses Pinterest to create a new campaign
GUESS launched the Color Me Inspired contest only for Pinterest users - PSFK
Is Pinterest the evolution of fashion blogging?
Luxury beachwear firm Calypso St. Barth created a partnership with Pinterest superstar Christine Martinez to create live boards for the brand - Fashionista
Some tips by DKNY and Bergdorf Goodman on the weight of Social Media
Interesting interview to Aliza Licht (Donna Karan) and Cannon Hodge (Bergdorf Goodman) about strategies for managing the presence on social media - Fashion’s Collective
5 Facebook timelines for fashion brands to follow
Signature9 publishes an interesting list of new Facebook pages created by fashion brands via the new timeline feature - Signature 9
